We have been building tours for 20 years

Group Tour Shop is a dynamic travel brand under the TourAxis umbrella. Founded by avid explorers Carl Cronje and Jakes Maritz, TourAxis has been operating expertly-planned, guided group tours around the world for over 20 years.

Many Tour Operators have a strong customer base but need the expertise, destination knowledge, and supplier network to turn it into a thriving coach tour business. That’s where Group Tour Shop comes in, helping travel brands create their own white-label touring division with ease.

Our goal is to be the leading provider of innovative and immersive group travel solutions, inspiring clients to explore the world with curiosity, respect, and a sense of adventure. We envision a future where every curated journey fosters a deeper understanding of diverse cultures, supports sustainable tourism, and leaves a positive impact on both the traveller and the destination.

Paul Bertram
Head of brand

How we bring this mission to life

Removing stress from travel planning
Providing ready-to-book & customisable itineraries
Grow a new business within client’s company
Fostering lasting supplier partnerships
Ensuring client satisfaction
Enabling partners to scale group travel offerings
Exploring new destinations & travel experiences

Our Experts

Paul Bertram
Paul Bertram
Head of brand

As our enigmatic Head of Brand, Paul’s motivation is, and has always been, to go the extra mile. He credits this to a piece of advice given to him as a young lad by a teacher who told him “If you learn something new every day, you'll grow up to be very clever." While he hasn’t quite reached that “very clever” status (yet), his dedication to growing and learning is what ensures the success of Group Tour Shop. 

Leticia Prieto
Leticia Prieto
Head of product

Leticia lives and breathes for travel, making her the perfect person to head up our Product team. Born in Northern Spain, Leticia grew up between Castilla y Leon and the Mediterranean and became involved in the tourism industry from a young age. After obtaining a Tourism and Business degree, she moved to the United Kingdom and completed her postgraduate studies in Tourism Marketing.

Imma D'Alessandro
Imma D'Alessandro
Travel product executive

Born and raised in Southern Italy, Imma is a Mediterranean girl at heart but has always felt a strong desire to explore new places. Imma’s greatest passion is travelling and she finds immense joy in uncovering hidden gems, connecting with locals, and embracing the beauty of the unknown. This passion ties together Imma’s personal and professional goals: to travel the world, expand her cultural horizons and design once-in-a-life-time experiences for all of our clients.

Madhushika Ginige
Madhushika Ginige
Travel product executive

Madhushika, also known as Madhu, hails from Sri Lanka and has just recently moved to the UK. However, this is not her first time on UK soil, having obtained a Chartered Institute of Marketing (CIM) qualification and a Master’s degree from the University of Wales. After her studies, Madhu worked in banking and telecommunication before going on to work at three different Destination Management Companies in Sri Lanka. 

Helena Ricordeau
Helena Ricordeau
Head of tour planning

A Parisian by birth and a global traveler at heart, Helena has explored nearly 50 countries—with many more on her list! Detail-oriented and solution-driven, she thrives under pressure, ensuring seamless tours and the best possible outcomes.

Serena Di Mauro
Serena Di Mauro
Tour planner supervisor

Serena, our Tour Planner Supervisor, hails from Italy where she obtained a degree in Tourism Management and Economics. Now, she lives in the UK where she has been working in the travel industry for over 7 years. With her multilingual abilities, strong customer service skills, expert organisation and attention to deal, Serena’s personalised, hands-on approach lets our clients know that they are in good hands.

Vlad Kilesso
Vlad Kilesso
Tour planner

Vlad prides himself on always being professional and staying cool under pressure. This makes him the Tour Planner that our clients love to work with. As an accomplished professional with expertise in tour management, strategic planning and decision-making in high-pressure situations, Vlad consistently delivers his tours to the highest standards.

Liudmyla Kilesso
Liudmyla Kilesso
Tour planner

Liudmyla is a passionate Tour Planner who began her tourism career in Kyiv, Ukraine where she graduated from Kyiv Pedagogical University and the Kyiv University of Translators. She went on to become an accredited tour guide in Kyiv. Her experience in guiding tours has made her an expert communicator and has equipped her with the skills to remain focused on the task at hand while under pressure.

Vanessa Lin
Tour planner - Asia

Born in Taiwan with a passion for travel, culture, and cuisine, Vanessa pursued a career in the industry after graduating from Chao Yang University of Technology. She spent 12 years with a Taiwanese wholesale travel agent before joining Group Tour Shop.

Greg Fleming
Greg Fleming
Partnership manager

Greg has spent over two decades honing his expertise in the travel and tourism industry. Ever since he was a young Kiwi growing up in New Zealand, Greg has been passionate about exploration. He truly feels fulfilled when he is travelling, meeting new people and immersing himself in diverse cultures. This love of adventure has fueled his professional goals to make travel and tours more accessible and enjoyable for as many people as possible.

Klemen Zavodnik
Sales manager for Asia & procurement manager for Japan

A Japan expert, Klemen hails from Ljubljana, Slovenia, with a degree in Japanese and Chinese Studies. He furthered his education in Japan and China and now speaks six languages—working on his seventh!

Valeria Vasilkiva
Process accountability manager

With extensive experience in project management, Valeria ensures smooth operations and continuous improvement across Group Tour Shop. She specialises in designing efficient processes that keep everything running seamlessly across departments.

Kurt Warner
Kurt Warner
Regional sales manager

Kurt joined Group Tour Shop as our Regional Sales Manager in 2024, becoming the newest member of the Group Tour Shop family. With a demonstrated history working in the travel industry, Kurt is excited to bring his expertise as a Regional Sales Manager to our clients. Kurt is looking forward to growing a strong client base and building his own sales team. 

Magdalena Levi
Magdalena Levi
Travel product executive

Before moving to London, Magdalena spent most of her life in Bulgaria, where she built a successful career as a tour guide, tour leader, and travel coordinator. Travel and languages have always been her greatest passions.

Hakim Ajraibi
Tour planner

Hakim Ajraibi brings a wealth of experience across two industries and two countries: Morocco and France. Throughout his career, he has honed his expertise in premium service, management, and customer relations.

Partnerships

We are proud to partner with these leading travel organisations , reinforcing our commitment to excellence in the travel industry. These partnerships enable us to collaborate with trusted professionals, uphold the highest standards, and enhance the experiences we offer to our customers. We are delighted to work alongside such esteemed organiSations, driving innovation and ensuring quality in everything we do.

Company Insights

91%

of travellers would recommend

18,000+

travellers last year

20+

years of travel experience

Company Insights

91%

of travellers would recommend

18,000+

travellers last year

20+

years of travel experience

Our brands

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