Flexible & Customisable Group Tour Solutions

Explore Our Curated Itineraries

91%

of travellers would recommend

18,000+

travellers last year

20+

years of travel experience

What we offer

Customised or ready-to-go itineraries with exclusive experiences.
Decades of experience in delivering quality tours to clients.
Planning and coordination of all logistical and operational elements. 
Tours are adjustable from start and end destinations to add-on special events.
Competitive, cost-effective industry rates for profitable group business.
Safe and reliable tour operations with 24-hour on-the-road support.
Customised or ready-to-go itineraries with exclusive experiences.
Decades of experience in delivering quality tours to clients.
Planning and coordination of all logistical and operational elements. 
Tours are adjustable from start and end destinations to add-on special events.
Competitive, cost-effective industry rates for profitable group business.
Safe and reliable tour operations with 24-hour on-the-road support.

We have been building tours for 20 years

Group Tour Shop is a dynamic travel brand under the TourAxis umbrella. Founded by avid explorers Carl Cronje and Jakes Maritz, TourAxis has been operating expertly-planned, guided group tours around the world for over 20 years.

Many Tour Operators have a strong customer base but need the expertise, destination knowledge, and supplier network to turn it into a thriving coach tour business. That’s where Group Tour Shop comes in, helping travel brands create their own white-label touring division with ease.

Learn more

At Group Tour Shop, we’re dedicated to helping travel businesses grow by sharing our industry expertise and strong supplier relationships, cultivated over many years. Through our white-label services, we provide businesses with new revenue streams and opportunities to reach more customers. From designing and booking specialised group tours to offering direct supplier connections, we’re here to support smaller travel businesses and help them thrive. It’s an exciting time for the travel industry, and we’re thrilled to be navigating this journey together with our partners."

Carl Cronje & Jakes Maritz,
Founders

How it works

What people are saying about us

I had the most amazing time with friends during this beautiful trip. A big thank you to our tour leader Antonio and bus driver Paolo who made us feel safe during our travels. Amazing teamwork.

Anonymous Traveller

I have already started recommending this trip to my friends. This has been, by far, the best family trip of ours.

Anonymous Traveller

What people are saying about us

I had the most amazing time with friends during this beautiful trip. A big thank you to our tour leader Antonio and bus driver Paolo who made us feel safe during our travels. Amazing teamwork.

Anonymous Traveller

I have already started recommending this trip to my friends. This has been, by far, the best family trip of ours.

Anonymous Traveller

In the news

The Rise of Bleisure: Blending Business and Leisure Travel

Bleisure, the combination of business and leisure travel, is growing in popularity due to remote work trends. It offers employees better work-life balance and benefits employers with more motivated staff. Group tour operators can cater to this market by providing tailored experiences that blend work with leisure in destinations like New York and Paris. The hospitality industry is adapting with curated leisure packages. Bleisure is set to be a lasting trend, offering new opportunities for the travel industry.

Travelling in Spring: my favourite time of the year.

Spring in Europe offers a mix of wintry landscapes and sunny days, perfect for exploring. Destinations like the French Riviera, Swiss towns, and Austrian cities boast stunning views and pleasant weather. Blooming flowers, mild temperatures, and unique Easter traditions across several countries add charm and cultural richness, making spring 2026 an ideal time to visit.
Penguin Colony at Boulders Beach in Cape Town

Why Every Great Travel Brand Needs a Strong Process Foundation

Successful B2B travel brands rely on strong, efficient processes to ensure consistency and reliability, especially for white-label tours. Streamlined operations, like partner onboarding, build trust and enable innovative, high-quality experiences. In B2B travel, solid processes are key to lasting partnerships and exceptional service.

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